
Über Michael Pietsch
Digital enthusiast and a passionate people manager for more than 25 years. Experienced leader in corporate, scale-up and startup environment. Successful in building and leading highly effective teams. Specialized in adopting and developing go-to market strategies for MarTech solutions driving incrementality, growth, performance marketing at scale, and marketing automation. Rich background in e-commerce, digital marketing, MarTech, enterprise-sales, solution-selling and digital transformation.
Skills & Expertise
Career Journey
MarTech Ecosystem & Business Development
Identifying growth opportunities for Meta s enterprise advertiser leveraging the MarTech ecosystem, enabling innovative and tailored Marketing solutions based on Meta s API capabilities. Areas of focus: Retail Media, Business Messaging, Lifetime Value, 1st Party Data Management & Creative Automation.